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powwr (fORMERLY ud gROUP)


POWWR specializes in creating products that cover energy forecasting and sales for the utility industry at a B2B and B2C level.

As a UX/UI Designer, I was responsible for designing and delivering engaging, intuitive and user-centred digital experiences for various products, including comparison systems, billing and payment systems, and forecasting tools. In my role, I worked closely with cross-functional teams to understand user needs, design wireframes, create prototypes and high-fidelity designs, and collaborate with developers to bring these designs to life.

One of my notable achievements was doing a complete rebrand of our key legacy system to improve the user experience and to ensure that key usability heuristics were being followed.

Highlight: Product Rebrand


POWWR had acquired UD Group which itself had been in business for a few years and built complex legacy systems. However, the tools and interface were dated and not branded for the new company. As the UX/UI Designer on the team, my aim was to develop a new brand identity and design system that would enhance the user experience, increase engagement and lead to higher customer satisfaction.


To begin, I conducted a thorough UX/UI audit of the legacy system, understanding the various customer journeys and obvious pain points within the processes. 

I worked with my fellow designers and product teams to develop a new design system that emphasized simplicity and consistency across our platform. I focused on creating a visually appealing and intuitive user interface that was easy to navigate and provided a seamless experience for our users. I also introduced new features and functionality that addressed key pain points identified in our research, such as improved search functionality, removing unnecessary legacy features, and enhancing the legibility of more analytical systems.

I collected feedback from users to ensure that the new design system and features were meeting their needs and improving their experience. Based on the feedback, I made further refinements to the design system and iterated until we achieved a high level of user satisfaction.


The full product rebrand had a significant impact on the user experience and overall satisfaction. Our new brand identity and design system better aligned with our new, modern system, and also helped differentiate us from our competitors. The new features and functionality improved the platform's ease of use and made it more accessible to users, resulting in higher engagement and customer satisfaction.

Overall, the full product rebrand was a success and resulted in a more cohesive, intuitive and user-friendly platform that better met the needs of our users.

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Case Study: New Funcionality

To start

As the UX/UI Designer on the team, my primary goal was to design and implement new functionality that would enhance the user experience, improve or create new functionality, and increase customer satisfaction.

To begin I would liaise with the Product Managers or key stakeholders on what was required from the project. This was my first chance to assess the impact of the work and what, if anything at all we could do to achieve our goal.


I conducted research to better understand how users would be impacted and the processes used in comparative systems to ensure that a new feature would integrate seamlessly. I  also used this as an opportunity to analyse key pain points and areas for improvement.

Next, I created wireframes and prototypes to visualize the new feature and to get feedback from users and stakeholders on the design. I iterated based on their feedback until we had a design that was intuitive, easy to use, and met the needs of our users. I also worked closely with our development team to ensure that the new feature could be implemented in a technically feasible way.


Once the design was finalized I incorporated the new feature into the platform's existing interface and liaised with our testing team to ensure it was functioning correctly. 

Overall, the design process for new functionality involved a deep understanding of user needs and goals, collaboration with the development team, and thorough testing to ensure that the new feature was functioning correctly and met user needs. My experiences taught me the importance of user-centred design and the value that UX/UI design brings to product development.

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