
About me
I’m Will Thompson, a Senior Product Designer based in the South West of England.
My journey into UX, UI, and product design wasn’t a straight line; it grew naturally out of a curiosity for how people think, interact, and experience the world around them. After earning my degree from The University of Manchester, I discovered that the same analytical mindset that drove my studies could also shape how I design digital products that truly work for people.
Over the years, I’ve honed my craft across UX, UI, and visual design, leading projects that bridge insight and intuition, strategy and storytelling. I’ve had the chance to design for brands like UniHomes and The Modern Milkman, helping them scale through thoughtful, user-centred design. What drives me most is that moment when complex ideas click into something simple and usable.
These days, I call the South West home, where I live with my fiancée and our endlessly enthusiastic dog, Dizzy. When I’m not deep in a Figma file, you’ll probably find me exploring the countryside or getting the miles in on my bike.
Currently open to senior Product Design opportunities, contract or permanent, remote-friendly.
My Design Mantras
Solve the right problem
The brief is a starting point, not a destination. Most design challenges arrive pre-diagnosed, but the stated problem and the real problem are rarely the same thing.
I spend time at the beginning of every project pressure-testing the brief, because solving the wrong problem with precision is still the wrong solution.
Design with rationale
I hold every decision, a colour choice, a component pattern, a flow, to the same standard: can I articulate why this, and not something else?
That discipline makes the work better, makes handover cleaner, and makes collaboration easier. It also means I'm harder to push around in a review, for the right reasons.
Innovation isn't the enemy
I'm not precious about process. If something speeds up the work without compromising the craft, I'll use it.
What I won't do is outsource judgment. The tools (AI, component libraries, design systems) exist to free up thinking, not replace it. The standard for what ships remains mine.