Will Thompson
Senior Product Designer
Turning ambiguous problems into products that grow businesses.
5 years of end-to-end product design across B2B and B2C, enabling a 38% revenue uplift and building two scaleable design systems from scratch.
Increasing growth by 38%
Redesigning ecommerce onboarding, reducing drop-off and driving conversion
From Chaos to Component Library
building UniHomes' first design system
Redesigning discovery
How fixing filters drove a 75% lift in conversion
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Using AI to beat design blindness
Using Claude Design as a force multiplier as a solo designer
Notable Case Studies and Articles
Combining product design, visual craft, and research.
I am an experienced designer with a proven track record in building scalable design systems, overseeing product roadmaps and delivery, and aligning design strategy with organizational objectives.
My approach blends creative vision with strategic leadership to ensure exceptional outcomes.
I excel at leading cross-functional teams, managing diverse stakeholders, and delivering user-centered solutions. My focus is on transforming complex challenges into streamlined, impactful products that drive measurable growth and engagement.
Prototyping & storytelling
I build high-fidelity prototypes to test ideas quickly and align stakeholders before dev handoff.
​Design Systems
I create scalable, accessible systems that improve consistency, speed, and team collaboration.
Developer collaboration
I connect design and engineering through clear handoffs, shared language, and code awareness.
Workshop leadership
I facilitate collaborative sessions that align stakeholders, generate ideas, and drive product clarity.
UX Strategy & research
I make complex problems simple through tried and tested UX research methodologies
Data-informed design
I combine the qualitative with the quantitative to iterate with confidence and precision.
Key Skills
Delivered usability improvements across multiple platforms and contributed to the quote engine redesign, balancing business requirements with best-in-class UX.
UX/UI Designer
POWWR
I led product design for expansion into the French market. Working in collaborating with the experimentation team I delivered a concept leading to a 38% revenue uplift.
Additionally, I established scalable design foundations by creating a robust design library.
Product Designer
The Modern Milkman
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As a Senior Product Designer, I managed the entire product design lifecycle. From facilitating workshops and creating wireframes to overseeing delivery and iterations. I established and maintained the company’s scalable design system, ensuring consistency across all projects. Collaborating closely with developers, I drove efficient and strategic execution.
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I delivered measurable results by launching a new B2B portal that increased user engagement by 14.7% within five months. Additionally, I spearheaded an iterative project that improved search-to-views conversions to 75%.
Product Designer
UniHomes
Recent Roles
Tech Skills
Figma
UX/UI
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Photoshop
Imagery
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Illustrator
Vectors
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Framer
No-code sites
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VWO
A/B Testing
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GA4
Analytics